To you, it’s just another Thursday.
To someone else, it could be everything.

A pair of sneakers. A backpack for school. A bed to sleep in. Your gift today could be the thing that helps someone move forward — with hope.

What If Today Was Someone’s Turning Point?

Some needs simply can’t wait — a warm place to sleep, shoes to wear, or a way to participate at school. Now, you’ll see these urgent requests right at the top of your home feed, so you can step in when it matters most. Your generosity has already changed lives, and this new feature makes it even easier to help someone in a critical moment.

Meet an urgent need today and be the reason someone gets help exactly when it matters most.

Urgent Needs, Right At Your Fingertips

Spring is just days away — a season of growth, renewal, and new beginnings. As the world around us comes to life, so can the impact of your generosity.

A backpack for a student, a pair of shoes for a child — small acts can bloom into life-changing moments.

Start the season with purpose. Find a need and make a difference today.

🌷 A New Season of Giving

Big news! We just made giving way more fun. With our updated app, you can:

Track: Get notifications when your item arrives (it’s like tracking an Amazon order—but instead of new shoes, you’re delivering hope!)

🙏 Thank You: See thank you notes right in your home feed (because nothing beats knowing your generosity made someone’s day).

Give More: Find the "Give More" button across all organizations (for those times when you just can’t pick one need—now you can fund them all!)

Visit the App Store and download the update now!

Giving Just Got an Upgrade 🎉

Roses are red, chocolates are sweet,
This Valentine’s, let’s make a child's day complete! 

Valentine's Day is all about showing love, and there's no better way to do that than by meeting a child’s need. Let’s turn love into action and spread some kindness today!

Turn Love Into Action This Valentine's Day 💕

As we dive into 2025, we want to take a moment to celebrate the incredible impact you made last year. Your generosity didn’t just meet needs, it created moments of hope and joy for thousands of people.

Here’s just a snapshot of what your kindness accomplished in 2024:

- Over 23,300 clothing items and shoes provided comfort and confidence
- More than 2,380 household essentials, like sheets, blankets, and pans, helped create cozy homes
- Over 3,200 snacks and food items nourished families when it mattered most
- 334 pieces of furniture turned spaces into homes
- 3,700+ games, art supplies, and toys sparked joy and creativity for children
- Nearly 1,300 school supplies equipped students with the tools they needed to succeed all year long
- Every number represents a life touched and a story changed because of you.

We can’t wait to see what we accomplish together in 2025.  Help us get there by setting your giving goal for the year.

Your Impact in 2024 ✨

This holiday season, your generosity created something truly magical.

Thanks to you, families celebrated with joy they didn’t think was possible. Children woke up to gifts picked just for them. Parents found relief knowing someone cared. And homes were filled with love and light because of your kindness.

Here’s just a glimpse of the impact you made:

"A pair of warm, good looking pjs arrived and are going to be perfect to replace those that were lost in a house fire for this young man. Thank you for your generosity and for bringing some light to this family at the holidays."

"Thank you for providing this jacket for a student! His face lit up when I gave it to him. Just in time for the super cold weather this weekend. Thank you so much for your kindness. We appreciate you sharing your blessings with students in need."

Your kindness didn’t just brighten the holidays, it gave families hope as they stepped into the new year. Together, we can keep the magic going and make 2025 even brighter.

Look What You Made Possible ✨

The gym doesn’t have to be your only workout this year - flex your generosity muscles, too! With Purposity, it’s easy to set a giving goal that’s good for your heart (in every sense).

Just visit your profile, decide how many lives you want to impact in 2025, and track your progress throughout the year. Helping others has never felt so rewarding, and it pairs perfectly with any healthy resolution.

Ready to make kindness your new favorite habit?

A Stronger, Kinder 2025

As we close the books on another impactful year, we’re filled with gratitude for your support. Each gift has created moments of hope and magic for families in need.

If you haven’t made a year-end contribution yet, there’s still time to gift the magic and be part of something extraordinary.

Let’s end 2024 with generosity that shines. Here’s to a joyful New Year!

End 2024 on a Joyful Note

Today is Purposity Day, our favorite day of the year — a day to step back from the holiday hustle and focus on what really matters.

It’s a day:
✨ We pause instead of rush.
✨ We focus on purpose, rather than presents.
✨ We give to someone who needs it more than we do. 
✨ We get the true meaning of the season right. 

 Celebrate with us as we create 10,000 moments of joy in our communities this season. Join us in making it happen. Because this season, magic is meant to be shared.

Pause. Give. Be the Magic. ✨

It’s Giving Tuesday — a chance to be the magic of the season ✨ for a child, a parent, a loved one… or even to spark a little joy for yourself. Our goal? To create 10,000 moments of joy during the holidays. Whether it’s a new pair of shoes that fit or a beloved toy, your gift can bring comfort and happiness when it’s needed most.

Don’t miss this moment to make an impact. Start gifting the magic today. 

Feel the Magic of Giving

Think back to the last time you helped someone - it felt amazing, didn’t it? 

This Friendsgiving, why not share that feeling? Invite a friend to Be the Magic of The Season with us. Just invite someone who loves spreading kindness to our platform, and together, we can create a ripple effect that touches lives far and makes their season bright.

Let’s make generosity go viral. Who’s in?

An Idea for This Friendsgiving! 🦃

“They were absolutely over the moon with excitement! One of them even asked if he could change into the new clothes at school today, while the other said, ‘My mom is going to be so excited about these blankets.’”

For the past four years, a single mother and her two sons have called a small hotel room “home.” Despite her hard work, stability remains out of reach, and her sons, who lost their father in fifth grade, work to help instead of enjoying childhood sports and activities.

Thanks to the generosity of this community, they now have new clothes, fresh blankets, and essentials that bring them comfort and relief.


Hope Beyond Four Walls

Last Friday, our founder drove a truck packed with essential supplies to Asheville, and we couldn’t have done it without your incredible support. From warm clothing to hygiene kits to gas cards and rideshare vouchers, your donations made a real difference to families in Western North Carolina who are still picking up the pieces after Hurricane Helene. 

Thank you for being part of this journey. Your support is a light in dark times, and together, we’re making sure these families have what they need to rebuild and start anew.

See the Impact of Your Generosity 💜

Hurricane Helene has left Asheville, NC families facing overwhelming uncertainty. While water access is critical, reduced pharmacy hours, overburdened hospitals, and intermittent cell service, power, and fuel are adding to the strain.

Asheville Middle School is now a distribution center, providing clean water to residents. With your support, we can expand relief efforts to include baby formula, diapers, feminine care, hygiene supplies, non-perishable food, pet food, and other essentials for those displaced.

Your help can bring urgently needed relief and hope. Will you meet a need for Asheville City Schools today?  Find one on Asheville City Schools' Organization page.

URGENT: Provide Relief for Asheville Families 🆘

Our hearts go out to the residents of the southeast who are facing immense hardship after Hurricane Helene's devastation. Right now we are working with teams on the ground in North Carolina to respond to immediate needs for families affected by this disaster.

The most pressing requests are for bottled water, nonperishable food items, baby formula and diapers, feminine hygiene products, and portable gas cans. You can find these critical needs on our app.

We will continue to add partners and affected areas over the coming days. Your support can offer hope and essential supplies for those who really need it!

URGENT: Provide Urgent Relief from Hurricane Helene 🆘

A few weeks ago, we shared the story of a single dad who suddenly became the caregiver for three teenage boys. Thanks to your generosity, he's been able to provide his sons with the essentials they needed to start this new chapter on the right foot.

His heartfelt message says it all: “I just want to let y’all know how much I appreciate this. It means a lot to me and my boys. Once again, I say thank y’all so so much. We really do appreciate this from the bottom of our hearts."

Your kindness has brought comfort and relief to this Greensboro, GA family. Thank you for making a real difference.

Thank You for Supporting a Dad in Need

Think back to that special person who believed in you—a teacher who cheered you on, a mentor who guided you, or a friend who always had your back. Every child has the potential to turn their dreams into reality, but many need a champion in their corner to help them get started.

You can be that advocate for a child in need! When you meet a need, you’re not just gifting a backpack or shoes; you’re igniting hope and confidence. With your support, they’ll have the chance to shine bright as they chase their dreams.

Who cheered you on? 

No matter your age, there’s just something about putting on a new pair of shoes or jeans that makes you feel unstoppable. For many kids, that moment of self-assurance is just a dream. YOU can change that. 

Meet a need today and give someone more than just a pair of shoes or pants. Give them the vital boost of self-esteem that will help them face each school day with confidence.

Every Child Deserves to Shine

Remember your first day of school? The excitement of a fresh start, the feeling that anything was possible? We all have the potential to achieve greatness, but sometimes the students with the greatest potential live with the greatest need.

The kid who needs school supplies could be next inspiring Olympic story one day. You might just be the one who gave them hope and confidence to start their school year. Together, we can help these future leaders, stars, and winners get in the game of life.

Get Them in the Game

What did you want to be when you grew up? Maybe it was a firefighter, an astronaut, or even an Olympian. Today’s children have those same aspirations, yet many lack the basic supplies they need to start their journey. By gifting a back-to-school need, you can help these young dreamers go for the gold in whatever they want to pursue.


Big Dreams Start Here

Tired of hearing, "I'm bored!" this summer? Channel that boredom into generosity! Let your kids choose who you help today. Read some stories together and you'll learn a little about what breaks their heart or what inspires them by what they choose.


Or go big: help your kids set up a lemonade stand, car wash, or garage sale to raise funds for back-to-school needs on Purposity. They'll learn business smarts, money skills, AND they'll be out of the house 😉. Let’s make this summer fun, fruitful, and full of giving!

The Summer Edition: Part 3

Dad had an idea
 
One Christmas, Joey Odom gave his kids a monthly allowance to help others through Purposity, letting them personally make a difference in the world. This made us think, what if each member of their family had a profile AND they could track the impact of their family together.. as a team?!
 
So, we’re asking each of you to invite family members and friends to download the new app, create a team, and set a goal to meet a certain number of needs over the summer. Let’s come together to spread some sunshine! ☀️

The Summer Edition: Part 2

Summer is here and there's no better time to teach your kids about the joy of generosity. We've put together a list of three fun ways to turn your summer into the season of giving. The first is below. Stay tuned for the next two!

1. Travel with Purpose: Heading out on a vacation? Meet a need wherever you go to add another special memory to your trip. You'll also help leave a trail of impact across the country.


The Summer Edition: Part 1 🎆

Help us celebrate today! 🎉 We’re excited to launch Purposity’s newest community - in Missouri! Welcome to everyone in and around Perry County.

Download the app to receive thank you notifications (pro-tip, tap "yes" allow notifications). You can also find your favorite organizations and follow them from their page. Then, you'll always see them in your "following" feed.
 
Thanks to the Perry County Community Foundation, Robinson Companies, Perryville County Schools and the Society of Saint Vincent de Paul Perryville for launching Purposity in the county.

We're looking forward to continuing growing across the state!